1. You know what to do, but you don’t do it.
You're smart, capable, and have read every nutrition tip under the sun but when life gets chaotic, you fall back into old habits.

2. You’re all-in or all-out.
One slip-up and it's a free-for-all. You can nail it for a week, then undo it all in a weekend. Consistency becomes boring.

3. You feel like discipline is an uphill battle.
You rely on willpower, not systems and it works for a while… until you get tired, stressed, or busy. Then it all unravels.

4. You’ve made food emotional.
Stress, boredom, loneliness your meals are doing more than fuelling you. They've become coping mechanisms, not just choices.

5. You think setbacks mean failure.
Any time you slip, you take it personally. Instead of learning from it, you spiral. You don’t need motivation you need a mindset shift.

At ByDesign, we focus on tackling your concerns from the inside out.

This isn’t about strict meal plans or “one-size-fits-all” routines. You’ll get real-life, evidence based tools to help you understand what your body needs and the structured support to actually implement that change. 

Tash Cousins

I'm the Head Nutrition Coach of ByDesign, Hormone Health Coach, Personal Trainer, and former Gym Owner for 12 years.

I've helped 100's of people reach their goals. Now, as an actress, I navigate the balance between fitness and performance, understanding the complexities of body image in two industries with often conflicting ideals. My focus is on helping you find balance and a healthy relationship between who you are now and who you want to become. 

I competed at the CrossFit Games in 2015 and CrossFit Pacific Regionals (2014,2015,2016,2017), as well as competing in National Olympic Weightlifting and numerous Marathons and Half-Marathons. 

Sion Cousins

I've been in the fitness industry since 2008, owning multiple gyms and corporate wellness businesses. As a qualified Counsellor and Mental Performance Coach, I help CEOs, business owners, athletes, creatives, and anyone committed to personal growth optimise their mindset and break their own self-limiting beliefs through evidence based methods.

I’ve represented either my country or state in Olympic weightlifting, Squash, and Touch Football. More recently Ive tackled some of the hardest Ultramarathons in the world such as the Marathon des Sables (252 km across the Sahara Desert) and UTMB (176 km around Mont Blanc).